virtual blog tour

So You’re Booking A Virtual Book Tour?

Imagine if you will:

You’ve published your novel.  Your mom, sister and best friend have purchased it. Your cousin smiled and asked for a free copy while your neighbor has studiously avoided you since you announced your happy news.

Your sales report from KDP is nothing short of humbling.

Now what?

You’ve checked into several options and seeing as how your marketing budget is quite limited.  You’ve decided to take your book on tour – a virtual tour.

STOP!

Before you go any further, before you sign on the dotted line, let me share a little of my experience as both a touring author and hosting blogger…

thinkingClose your eyes and picture yourself sitting at a table in your favorite bookstore.  There’s a line of people eager to meet you, patiently waiting for you to sign their copy of your novel. Of course, you smile.  You schmooze. You pull out your trusty pen and you sign your name with a flourish – just as you’ve practiced so many times before.

Now:  Open your eyes and let’s talk about your virtual book tour.  Because while they are much the same, they are uniquely different. Instead of a line of people physically standing in front of you, there will be countless people sitting in front of their computer screens.

First:  Do your homework.  Make sure that the tour organizer you’ve selected is a good fit for your book.  This is easy enough to figure out. Sometimes, you can tell just by the name.  (ex:  Deb’s Chic Lit Tours) Other times,  the name won’t give you a clue. (ex: Deb’s Virtual Book Tours) This is when you need to look at the books that are currently touring and those that have previously toured.  Is your book’s genre well represented? If so, go a step further.  Visit the host sites.  Note the visits/interaction on the site or the lack there of. Remember: It’s up to each individual blogger to sign up to host your book. There’s no guarantee that you’re going to be featured on a site with heavy traffic. However, a blogger who wants to increase their traffic is going to do their best to help generate views by sharing the post on various social media sites.

Next:  After you’ve selected your tour organizer – you will receive requests for book excerpts, author interviews and guest posts.  Meet the requirements.  If a blogger is willing to participate with your tour, offering you space on his/her blog – then kindly oblige with the requested guest post or interview.

Finally:  This is important.  Be selective in the dates you choose as tours are time consuming.  Just like with a face to face book signing, virtual book tours require that the author be present.  This can get tricky especially when juggling jobs, families and other obligations.

On occasion, I participate with virtual book tours as a host.  What I’ve seen has left me scratching my head.  I share a post featuring the author and their novel.  My readers comment with things like:  This sounds interesting!  Or Sounds like my kind of book!  

And the author’s response:  imagine

Seriously?  Potential readers are being ignored.

While the author has paid for the tour, he/she must remember that is more of an organizational fee.  It isn’t the hosts job to sell your book.  The hosts offer you, the author, a seat at the table, a place at the podium, a little time in the spotlight. But – it’s up to the you to take advantage of the opportunity.

How?  That’s easy:

*Stop by and thank the host for having you on their blog.  (You may have to get up a little earlier than usual to make that early morning visit.)

*Check in periodically through out the day.  (Lunch, breaks, after work)

*Share the post on your social media sites.

*Enlist the help of family and friends by asking them to follow your tour and share the posts.

*AND FOR GOODNESS SAKE – Acknowledge the comments!  Those comments were made by people who found something interesting about the book, interview, etc. Failing to do so isn’t any different than getting up and walking away from that table in your favorite book store, paying no attention to those folks in line.

ChirpDon’t forget – The people who take the time to read the posts and comment are potential book buyers…

And ultimately, isn’t that the point of doing a virtual book tour?

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A Dewdrop Away by C.A. Allen

A Dewdrop Away
Fantasy
Date Published: March 2013
 
Rupert has lived his entire life under the cruel reign of the black squirrels. When he finds out that the artifact that causes the immortality of his enemies is missing, he is sent on a quest to find it and claim it for his own. Rupert is determined to overthrow the evil Emperor Venul and rule justly in his stead, but he is warned by the wise white squirrel Zirreo to be cautious, for countless things can go wrong when holding an object of magic.

 

Years later, the Dark Wanderer, a shadowy figure claiming to be the servant of the squirrel goddess Astrippa, is loose in Arborand. When friends Mae and Flor accidentally cross paths with him, they get more than they bargained for when they discover that the darkest, wildest legends are often true.

 

Meanwhile, Theo, an orphaned half-breed squirrel, finds a compass that doesn’t point north and is compelled by a series of disturbing messages to set out with his faithful chipmunk servant Parris to follow where it leads.

 

What if inequality threatened to take over the land?

What if the gods who ruled your childhood fears came to life?

Would you bow down, or would you fight?

 

What if fate gifted you with only one journey on which to find out?

 Guest Post:

My Five Necessities for Writing (in no particular order)

  • I work best as soon as I get up, when it’s the first thing I do in the day. As the day goes on, it only gets harder for me to motivate myself to write. I have rare occasions where I’ll start writing again at night, but when I say rare, I mean rare!
  • This goes with number one to a large degree, seeing as the only time I drink coffee is in the morning and coffee really goes a long way towards empowering me to start putting words to the page.
  • A schedule. This is so, so important to me. I know writers who only write when they’re inspired, or who still function when left to their own devices with more wiggle-room, but I have to be strict with myself or nothing comes out. I try to aim for the same time every day, and a minimum number of hours to sit in front of the computer.
  • A lot of smaller goals leading up to the finish line. It really helps me to set myself weekly goals for word count- I make mine 10,000 words a week. This allows me to write less some days and more on others, but it doesn’t allow for me to slack off- at the end of the week, I can be assured I’ll be 10,000 words ahead of where I was the week before.
  • It’s not always possible, and I’m actually pretty good at working with white noise- say if I’m at a coffee shop or there’s a tv on in the background, but my ideal environment is quiet. I have the hardest time with music, particularly if it’s music I really like. I wish I was the type of writer who could make a nice playlist for my book and listen to it while writing, but alas, I am not. I get so caught up in the music and my imaginings that I can’t follow the train of my current plot and how to proceed.

Meet the Author: 

A Dewdrop Away AuthorC.A. Allen lives in the Northeastern U.S. with her family and one incredibly quirky corgi. She enjoys black coffee, thunderstorms, and the majesty of trees, which inspired the creation of Arborand. From a very young age she observed the secret life of squirrels in her back yard and decided they were an excellent subject for story-telling.

Contact Links

website: http://www.caallenblog.com

twitter: https://twitter.com/c_a_allen

facebook: https://www.facebook.com/pages/CA-Allen/416143661895571

 

Purchase Link

Amazon:  http://www.amazon.com/Dewdrop-Away-C-Allen-ebook/dp/B00BDX5H2Y